Written by an audiologist · Last updated 13 October 2026 · Prices checked October 2026
Boots Hearingcare hearing aids cost from £695 to £4,195 a pair depending on the level. Specsavers starts at £500 a pair for its own-brand aids, with rechargeable aids from £1,000. In a Which? survey, the average paid for a pair was £2,914 at Boots and £2,143 at Specsavers. Buying online from Aid My Hearing, a pair of branded Phonak or Signia aids costs £1,050–£2,425, programmed by a UK audiologist and supported remotely. The real choice is about service: if you want face-to-face care, the high street is right for you. If you have a recent hearing test and are happy with remote aftercare, online costs less.
What each costs, what is included, and how to choose the right route for you.
Three good routes, built differently
Boots Hearingcare and Specsavers are two of the best-known names in private hearing care in the UK. Both have qualified audiologists, free hearing tests and stores across the country. Buying online is a newer route: you send in a hearing test, an audiologist programmes the aids, and aftercare happens by phone or video. None of these is “the best” for everyone. They suit different people, and the price differences mostly come from how each one is set up. This guide sets out what each offers, using their own published information.
Side-by-side comparison
| Boots Hearingcare | Specsavers | Aid My Hearing (online) | |
|---|---|---|---|
| Pair prices from | £695 (Essentials) | £500 (Advance own brand) | £1,050 (Signia Silk 1X) |
| Rechargeable from | £995 | £1,000 | £1,145 (Signia Silk Charge&Go 1IX) |
| Top published price (pair) | £4,195 (Platinum+) | Not published | £2,425 (Phonak Audéo EON Sphere E90) |
| Average paid (Which? survey) | £2,914 | £2,143 | — |
| Brands | Phonak, Starkey, AudioNova and others | Signia, Phonak, GN and own-brand Advance | Phonak and Signia |
| Hearing test | Free, in store | Free, in store or at home | Use your recent audiogram; we help arrange a test if needed |
| Money-back period | 90 days (60 for custom aids) | 100 days | 60 days |
| Warranty | Up to 4 years | 4 years | Up to 5 years |
| Aftercare | Lifetime aftercare and annual hearing tests | Two years of follow-up, Remote Assistance and wax removal | Free remote aftercare for as long as you own the aids |
| In-person appointments | Yes — over 400 stores | Yes — nationwide stores | No — remote only |
| Finance | 0% for up to 12 months on Phonak, 10% deposit | Ask in store | Klarna at checkout |
Boots Hearingcare and Specsavers details from their own websites, checked 12 October 2026. Which? averages from its survey of 3,609 hearing aid users. Aid My Hearing prices with the 5-year warranty, October 2026.
Why the prices are hard to compare
Which? points out that hearing aids are usually sold as bundles. The price covers the aids plus the hearing test, fitting, follow-up appointments, aftercare, and sometimes batteries or a charger. Different providers bundle different things, so a headline price on its own tells you little.
The high street also tends to publish prices by package level (Bronze, Silver, Gold and so on) rather than by model. Boots sells Phonak’s Audéo EON Sphere, EON R and Infinio, and Specsavers names Signia’s IX and Silk IX ranges. Neither publishes the price of a specific model. That is not a criticism; it reflects how their service is built. But it does mean you need to ask the right questions to compare like with like.
Six questions to ask any provider
- What exact model and technology level is this? For example, “Phonak Audéo EON R E70” rather than “Silver”.
- Is the price for one aid or a pair?
- How long is the warranty, and what does it cover? Loss and damage cover is often separate.
- How long is the money-back trial?
- What aftercare is included, and for how long? Ask about adjustments, check-ups, wax removal and hearing re-tests.
- Is the charger or a supply of batteries included?
What you get on the high street that you don’t get online
We think it is important to be clear about this, because it is the main reason some people should not buy online:
- Face-to-face fitting. Someone checks how the aids sit in your ears, in the room with you.
- Real-ear measurement. A thin probe microphone in your ear canal checks the sound the aids actually deliver. This cannot be done remotely.
- Ear examinations and wax removal. Specsavers includes wax removal in its package, and both providers can look in your ears.
- Hands-on help. If handling small devices or using a smartphone is difficult, in-person support makes a big difference.
- Custom-made aids. These need an impression of your ear, taken in person.
What buying online does well
- Lower prices for branded aids. Without stores to run, our costs are lower, and so are our prices. Our most expensive pair, the Phonak Audéo EON Sphere E90, is £2,425, below the Which? survey average for a pair at Boots.
- Published prices for every model. You can see exactly what each model and level costs before you speak to anyone. Our UK hearing aid price guide sets them out.
- A qualified audiologist. Your aids are programmed to your own hearing test by a UK audiologist before they are posted.
- Aftercare without travel. Adjustments are made by video or phone for as long as you own the aids. Our guide to remote hearing aid fitting explains how it works.
- A longer warranty. Up to 5 years on our aids.
Which route is right for you?
- You have never had a hearing test, or yours is old
- You want face-to-face fitting and real-ear measurement
- You need wax removal or regular ear checks
- Handling small devices or apps is difficult
- You need custom-made aids
- You have a hearing test from the last two years
- You are comfortable with a phone or tablet for video calls
- You know you want a specific Phonak or Signia model
- You want the lowest price for named-brand aids
- You value a long warranty
Many people use both: they get a free hearing test on the high street, ask for a copy of their audiogram, and then compare prices for specific models. That is a perfectly sensible approach. And if you are eligible for free NHS hearing aids and happy with the choice offered, start with your GP.
Our picks: popular aids and their prices online
Signia Silk 1X
Signia Pure Charge&Go 1IX BCT
Phonak Audéo EON R E70
Signia Pure Charge&Go 7MaX
Phonak Audéo EON Sphere E90
Send us your audiogram and tell us what matters to you. Our audiologist will recommend a model and give you the exact price, with no obligation and no sales pressure.
Frequently asked questions
On published starting prices, Specsavers starts lower: its packages begin at £500 a pair for its own-brand Advance aids, and its rechargeable aids start at £1,000. Boots Hearingcare starts at £695 a pair (Essentials), with rechargeable aids from £995. In Which?’s survey of 3,609 hearing aid users, the average cost of a pair was £2,914 at Boots and £2,143 at Specsavers. What you pay depends mostly on the technology level you choose.
Branded hearing aids from Phonak and Signia are the same devices from the same factories, with the manufacturer’s warranty, wherever you buy them. What differs is the service around them: how the aids are fitted, whether you see someone in person, and what aftercare is included. Online, your aids are programmed to your hearing test by an audiologist and fine-tuned remotely. In a store, the fitting and checks happen face to face.
Yes. Hearing aids must be programmed to your own hearing test. A recent audiogram from the NHS, a high-street store or an independent audiologist is fine. If yours is more than about two years old, or you have never had one, we will help you arrange a test before you order anything.
Yes. Your audiogram is your own health information, so you can ask the store for a copy. Many people have a free test on the high street and then compare prices before buying. Our guide to reading your audiogram explains what the results mean.
Yes. NHS hearing aids are free to adults with hearing loss, usually after a GP referral, and in some areas Specsavers provides NHS hearing services. If the NHS route works for you, it is a good option. People usually go private for a wider choice of models, the latest technology or shorter waits.
Mainly face-to-face appointments. A store can look in your ears, remove wax and check the fit of the aids in your ear canal with a probe microphone (real-ear measurement), which cannot be done remotely. Online, you save money and have your audiologist on a video call, but you need to be comfortable with a phone or tablet. If you need hands-on care, the high street is the better choice.
Both are long-established providers with qualified audiologists, free hearing tests and nationwide stores, and both offer branded aids. Specsavers has the lower published entry price and a 100-day money-back period. Boots offers lifetime aftercare with annual hearing tests and interest-free finance on Phonak aids. The best choice depends on which package includes what you need, so compare the warranty, trial period and aftercare as well as the price.
Related reading
- Phonak EON Sphere review — price, battery life and the AI noise chip tested
- Phonak EON Sphere price UK — every level, pair and single
- Hearing aid prices UK 2026 — what a fair price includes
- Buying hearing aids online — a guide for first-time buyers
- How remote hearing aid fitting works — and who it doesn’t suit
- The best hearing aids in 2026 — our audiologist’s picks
Sources: Boots Hearingcare — prices · Specsavers — hearing aids · Which? — hearing aid prices · HearingTracker — remote care · RNID — how to get hearing aids
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